In the quickly increasing tourism, which was due to the opportunity of visiting Castle Neuschwanstein after the death of King Ludwig II of Bavaria, the Shares Brewery Kempten seized the opportunity to build a new house for the upscale needs.
At this former times the averaged guest was travelling by train from Biessenhofen. He was supposed to see the gorgeous west facade of the new house with its bay windows and round towers already from the train station. – We hurried ahead history! –
The planning of the new building was done by the architect Rudolf Leinweber, who was settled from Munich to Füssen and worked as construction manager for Hohenschwangau. The project was thought not to inferior the style of the houses of Hohenschwangau.
Before start of building a part of the chestnut garden had to be removed and the wooden barn above the basement had to be dismantled. According to good tradition the barn was rebuilt at the "Ziegelberg" functioning as shooting club. The extremly deep beer cellar has been received even though a part of the new fundaments had to built diagonally across him. Until 1954 the beer cellar served as beer and wine cellar. With the "Sebastianstraße" being extended to a federal road across the river "Lech" the cellar had to be filled with gravel.
In 1904 the building with its Art Nouveau facades including bay windows, small towers and windvanes was finished. The rooms were already tempered with steam heating and each floor had a water toilet and a bathroom which was real luxury. While the guest rooms at the ground floor were belighted by gas light, all hotel rooms had electric light.
The first manager of the house – which was classified as an inn at that time – was Josef Schneider. He was experienced internationally due to working for the Waldorf Astoria in New York. Josef Schneider bought the "Hirsch" in 1911 from the Shares Brewery Kempten. In the year 1916 he married the widow Sophie Bletschacher who was connected to the renowned "Bamberger Hof" in Munich. Sophie brought her two sons Fritz and Max with her to Füssen.